MCA MAGADH UNIVERSITY QUESTION (2013-2016) Fundamentals of Management

MCA MAGADH UNIVERSITY QUESTION (2013-2016) Fundamentals of Management 

                                                         

                                                               Time: 4 hours
                                                               Full marks:80
                                                     Answer any five questions.
                                                 All question carry equal marks.

(1).  Define Human Resource Management . Explain its Scope and importance.

(2). Describe the objectives of Manpower Planning. Explain the various steps involved in manpower planning.

(3). Differentiate between recruitment and selection. Discuss the methods of recruitment.

(4). Define training. Discuss training principles and techniques.

(5). What is performance appraisal? Explain its objective and importance.

(6).  Define marketing management. Explain its nature and scope.

(7). What is product life cycle? Explain various stages of product life cycle.

(8). What is marketing mix? Explain various components of marketing mix.

(9). What do you mean by sales promotion? Explain various methods of sales promotion.

(10). Explain the objectives of advertising. State the role of advertising in economy.

(11). Define production management. Explain its functions in an industrial unit.

(12). Write short notes on any two of the following:
         (a). Career planning
         (b). Types of produces
         (c). Marketing information system
         (d). Financial management