MCA MAGADH UNIVERSITY QUESTION (2011-2014) Fundamentals of Management

MCA MAGADH UNIVERSITY QUESTION (2011-2014) Fundamentals of management 

                                                                     2011-2014
                                                                 Time: 4 hours
                                                                Full Marks: 80
                                       Candidates are required to give their answers in
                                            their own words as far as practicable.
                                                Answer any Five questions.

(1). Explain the meaning and scope of Human Resource Management.

(2). Discuss the need for manpower planning. What are its objectives.

(3). Define the term recruitment and discuss the various sources of recruitment.

(4). Define training. Discuss training principles and techniques.

(5). Describe the objectives of career planning. How can the career planning process be made effective?

(6). What is performance appraisal. Describes its objective and importance.

(7). Define Marketing management. Explain the nature and scope of Marketing management.

(8). What is marketing management? Explain the main components of marketing environment.

(9). What is meant by a product ? What are the different types of product.

(10). What do you mean by product life cycle? Explain the factors affecting the product life cycle.

(11). Explain the purpose and utilities of Advertising. Explain the various types of advertising.

(12). Write short notes on any two of the following:
         (a) Function of Personal management
         (b) Marketing information system
         (c) Techniques of Marketing control
         (d) Features of financial management