MBA MAGADH UNIVERSITY QUESTION (2016-2018) Marketing management

MBA MAGADH UNIVERSITY QUESTION (2016-2018) Marketing management

                                                                             2016-2018
                                                                          Time : 4 hours
                                                                           Full Marks: 80
                                                              Answer any five questions.


1. " Marketing starts with the determination of consumer wants and ends with the satisfaction of those wants." Elucidate the statements and explain the nature of marketing.

(2). What do you mean by marketing environment? Briefly explain major components of the marketing macro environment?

(3). What do you mean by buyer behaviour ? Explain various models of consumer buying behaviour.

(4). Define the concept of marketing mix. Elaborate various elements of it.

(5). Discuss product life cycle. Explain various factors affecting the life cycle of a product.

(6). Identify the major factors involved in selecting a channel of distribution for a newly established manufacturing company.

(7). Describe the significance and objective of advertising. Explain its impact on economy.

(8). Discuss the importance of price in marketing . Explain various pricing strategies in detail.

(9). What are the steps in personal selling ? Mention various qualities of a salesperson.

(10). What do you mean by strategic marketing ? Discuss its phases in detail.

(11). Throw light in brief on various legal aspects that influence marketing decisions.

(12). Write short notes on any two of the following:
        (a). Green Marketing
        (b). Product
        (c). Channel Management
        (d). Environment scanning.