MCA MAGADH UNIVERSITY QUESTION (2012-2015) FUNDAMENTALS of Management

MCA MAGADH UNIVERSITY QUESTION (2012-2015) FUNDAMENTALS of Management

                                                                               2012-2015
                                                                             Full Marks: 80
                                                                              Time: 4 hours
                                                                     Answer any five question

(1). Explain the functions and responsibilities of personnel  manager.

(2). Describe the objectives of manpower planning. Explain the various steps involved in manpower planning.

(3). Define recruitment and discuss the various source of recruitment.

(4). Explain the need and importance of training. Discuss various methods of training.

(5). What is career planning? How is career Planned and developed in an organisation? Discuss.

(6). What is performance appraisal? Explain in brief the methods of performance appraisal.

(7). What do you mean by marketing mix? Discuss its main elements.

(8). Explain the various stages of product life cycle. What is the importance of this concept in marketing.

(9). Explain the meaning of sales promotion and discuss the different methods which can be adopted for that.

(10). What are the basic objectives of marketing control system? State the characteristics of an ideal marketing control system.

(11). Define financial management. Explain the nature and objectives of financial management.

(12). Write short notes on any two of the following:
         (a) Scope of human resources management
         (b) Nature and scope of marketing management
         (c) Role of advertising in business world
         (d) Functions of production management.