MCA MAGADH UNIVERSITY QUESTION (2006-2009) (First semester) Fundamentals of Management

MCA MAGADH UNIVERSITY QUESTION (2006-2009) (First semester) Fundamentals of Management

                                                                         2006-2009
                                                                      Time: 4 hours
                                                                     Full marks: 80
                                            Candidates are required to give their answers in their
                                                    Own words as far as practicable.
                                               Answer any five of the following questions.

1. Human Resource are the most precious of all resources. In the context of this statement explain the nature and scope of HR.

2. ' Manpower Planning and Succession planning are Crucial for the smooth functioning and transfer of authority' Comment.

3. Explain with suitable examples the process of Recruitment and selection.

4. Write note on Performance Appraisal and Rating.

5. ' Marketing is the lifeblood of any business organisation'. In light of this statement, Discuss the nature and scape of Marketing Management.

6. What do you understand by product life cycle? Explain the pricing strategies to be used in various stages of the PLC.

7. How is a marketing strategy formulated? Explain the process using suitable examples.

8. What is production Management? What are the various activities involved in Product management?

9. ' Financial management is a crucial aspect at business operations'. Comment and discuss the functions of a Finance Manager.

10. Write short notes on any two of the following:
      (a) Training & Development
      (b) Advertising & sales promotion
      (c) Marketing Mix
      (d) Marketing Information system