MBA MAGADH UNIVERSITY QUESTION, (2016-2018) Marketing (Specialization) ADVERTISING

MBA MAGADH UNIVERSITY QUESTION, (2016-2018) Marketing (Specialization) ADVERTISING

 

                                                                      Time: 4 hours
                                                                      Full Marks: 80
                                                         The questions are of equal value.
                                                              Answer any five questions.

1. Discuss in brief the nature and scope of marketing research in Indian Context.

2. Define Hypothesis . Discuss its characteristics.

3. Explain motivational research . Discuss the different techniques to conduct motivational research.

4. What are the social responsibilities of advertising? Do you agree that advertising successfully carries out these responsibilities?

5. What is meant by concept of advertising ? Distinguish between advertising and sales promotion.

6. Explain the role of advertising in promoting sales.

7. Discuss the objectives of different types of advertising.

8. "Money spent on advertising is wasteful". Do you agree with this statement? Give  reasons for your answer.

9. Define mass media. Discuss its role in context of india.

10. Discuss the relative merits of the various techniques to measure advertising effectiveness.