MBA MAGADH UNIVERSITY QUESTION, (2013-2015) Marketing (Specialization), MARKETING RESEARCH

MBA MAGADH UNIVERSITY QUESTION, (2013-2015) Marketing (Specialization), MARKETING RESEARCH

                                                                         
                                                                       Time: 4 hours
                                                                       Full marks: 80
                                                         The questions are of equal value.
                                                             Answer any five questions.

1. What is marketing research? What are the its essential features and objectives.

2. Define the word sampling. Enumerate the management goals and research for sampling design.

3. What are the structured questionnaires? Explain relative merits and demerits.

4. How do exploratory, descriptive and casual studies differ from each other?

5. " A large sample does not necessarily mean that it is a representative sample" comment.

6. What are some of the important principles of writing a report?

7. What do you mean by simple analysis of variance? Discuss its uses.

8. Define Motivational Research? Write down its relevance.

9. Define Brand? What are the various methods of building brands.

10. Throw light on the role of patenting in present competitive marketing scenario.

11. Define the term marketing strategy. What are the objectives and elements of marketing strategy.

12. Write short notes on any two of the following:
      a) Primary and secondary Data.
      b) Chi-square test
      c) Hypothesis testing
      d) Market information