MBA MAGADH UNIVERSTIY QUESTION, (2016-2018) Marketing (Specialization) MARKETING RESEARCH

MBA MAGADH UNIVERSTIY QUESTION, (2016-2018)  Marketing (Specialization) MARKETING RESEARCH

                                                                      Time: 4 hours
                                                                      Full Marks: 80
                                                        The questions are of equal value.
                                                            Answer any five questions.

1. Define marketing research and discuss its scope.

2. Discuss the various stages involved in the marketing research.

3. Describe measures to be taken into consideration while identifying marketing research problem.

4. Explain  characteristics of a good hypothesis.

5. Show your acquaintance with the different forms of primary data collection.

6. What do you mean by sampling? Discuss in brief various methods of sampling.

7. Discuss different descriptive methods for the analysis of research data.

8. Present a model format for preparation of marketing research report.

9. Describe the important methods of building brand for a product.

10. Write short notes on any two of the following:
       (a) Motivational research
       (b) Marketing strategy
       (c) Chi-square test
       (d) Patenting of a product