MBA MAGADH UNIVERSITY QUESTION, (2014-2016) Marketing (specialization) MARKETING RESEARCH

MBA MAGADH UNIVERSITY QUESTION, (2014-2016) Marketing (specialization) MARKETING RESEARCH

                                                                        Time: 4 hours
                                                                       Full marks: 80
                                                          The questions are of equal value.
                                                               Answer any five questions.

1. What do you mean by Marketing Research? What are the its scope?

2. What are the methods of Marketing Research ? Explain.

3. What do you understand by hypothesis ? What are the characteristics of a working hypothesis?

4. What do you mean by collection of data? Discuss the importance of data collection in research.

5. What is the difference between sampling and census method? Discuss in brief the different types of sampling.

6. How do you prepare a Marketing Research Report? What are the characteristics of a good research report?

7. Give the classification of brand on the basis of the area of marketing . What are the advantages of brand?

8. What do you mean by Marketing Strategy? Explain.

9. What do you understand by Motivational research ? What are its characteristics?

10. Discuss the conditions which are helpful in the formulation of research problem.

11. Write short notes on any two of the following:
      a) Analysis of variance
      b) Role of Patenting
      c) Observation
      d) Questionnaise