MBA MAGADH UNIVERSITY QUESTION, (2013-2015) Marketing (Specialization) ADVERTISING

MBA MAGADH UNIVERSITY QUESTION, (2013-2015) Marketing (Specialization) ADVERTISING

                                                                        Time: 4 hours
                                                                       Full Marks: 80
                                                           The questions are of equal value
                                                                Answer any five questions.

1. Discuss briefly the use and and objectives of advertising . What are its limitation?

2. " Advertising brings long terms benefits, but sales promotion is for quicker results." comment.

3. Write in brief about type of advertising and its scope in indian context?

4. Explain the steps in preparing an advertising copy?

5. Which factors are kept into consideration while selection of advertising media?

6. Define Advertising agency and its role?

7. What are the different methods available for determining the advertising budget or appropriation?

8. How can advertising manager evaluate the effectiveness of firms advertising?

9. Why advertising falls? Discuss.

10. With suitable examples discuss the role of ethics in advertising?

11. Define advertising research? What are the steps involved?

12. Write short notes on any two of the following:
      a) Keying the advertisement
      b) Slogans
      c) Advertising and publicity
      d) Scientific Advertising.