MBA MAGADH UNIVERSITY QUESTION (2015-2017) MARKETING MANAGEMENT

MBA MAGADH UNIVERSITY QUESTION (2015-2017) MARKETING MANAGEMENT 

                                                                      2015-2017
                                                                  Time: 4 hours
                                                                 Full Marks: 80
                                          Candidates  are required to give their answers in
                                            their own words as far as practicable.
                                               The questions are of equal value.
                                                    Answer any five questions.

(1). What do you mean by Marketing? Explain its functions.

(2). What is market segmentation ? Elaborate its bases.

(3). What is consumer Behaviour? Explain its scope.

(4). What is Product? Describe the various types of products.

(5). Examine the concept of Product life Cycle. Discuss how it is related to the different stages of market development.

(6). What do you mean by product development? Explain the various phases in product development.

(7). What do you understand by ' Price'? Elaborate importance of Price Decisions in marketing process.

(8). What do you mean by Advertising? Mention the different media used for advertising.

(9). What do you mean by Channels of Distribution? Explain their functions.

(10). What do you understand by personal selling ? Explain its importance in business.

(11). What is Green Marketing Concept? Describe the various steps used in strategic Green Marketing.

(12). Write short notes on any two of the following:
         (a). Marketing Mix
         (b). Branding
         (c). Consumerism
         (d). Strategic Marketing