MCA MAGADH UNIVERSITY QUESTION (2009-2012) (first semester) Fundamentals of Management

MCA MAGADH UNIVERSITY QUESTION (2009-2012) (first semester) Fundamentals of Management

 

                                                                          2009-2012
                                                                       Full Marks: 80
                                                                      Time: 4 hours
                                                           Answers any five questions.

1. What is the significant of manpower planning in human resource?

2. Discuss the importance of training to the individual employee and organization. Explain some of the training methods which are used to improve the interpersonal competence of executives.

3. Illustrate various dimensions of Human Resource Management.

4. What do you mean by selection for employment? Outline  a suitable process for a large business organization.

5. Distinguish between the training and development and outline their significance in modern age.

6. Explain the meaning and importance of performance appraisal . Also discuss the 360 degree technique of performance appraisal.

7. Write short notes on any two of the following:
    (a) Sales promotion
    (b) Succession Planning
    (c) Marketing Information system
    (d) Manpower Planning

8. " Marketing management is a total system of business activities designed to plan, promote and distribute want- satisfying goods and services to present and Potential consumers." (Stantan) Amplify this statement and give the importance of marketing in a developing economy like India.

9. Explain and illustrate the concept of the product life cycle. What is the use of this concept in formulating the marketing strategies?

10. Explain the concept of personnel management and also outline its aims and objectives.

11. Define various types of sources and methods of recruitment.

12. What is marketing mix? Discuss the importance and elements of marketing mix.