MCA MAGADH UNIVERSITY QUESTION (2015-2018) FUNDAMENTALS OF MANAGEMENT

MCA MAGADH UNIVERSITY QUESTION (2015-2018)     FUNDAMENTALS OF MANAGEMENT

                     

                                                                     2015-2018

                                                            Time : 4 hours 

                                                          Full Marks : 80

                              Candidates are required to give their answers in their own words 

                                                 as words as far as practicable. 

                                             The quesitons are  of equal value.

                                                  Answer any five questions.

 1. Define management. Discuss its various tasks.

 2. What do you mean by human resource management ? 

      Discuss its scope.

3. Explain the benefits of manpower forecasting.

4. Define training. Explain the principles of training.

5. What is performance appraisal? Why it is needed in an organisation ?

6. Explain the marketing environment in detail.

7. Define product life cycle. What are the different strategies 

    followed at each stage of product life cycle.

8. Explain the importance of marketing information system.

9. What is advertising? How it is different from sales promotion.

10. "Finance is the life blood of a business". Discuss.