MCA MAGADH UNIVERSITY QUESTION (2007-2010) FUNDAMENTALS OF MANAGEMENT

MCA MAGADH UNIVERSITY QUESTION (2007-2010) FUNDAMENTALS OF MANAGEMENT

                                                                  Time: 4 hours

                                                                 Full Marks:80

                                                Candidates are required to give their answers

                                                  in their own Words as far as practicable .

(1). Human Resources are the most precious of all resources. In the context of this statement explain the nature and scope of HR.

(2). Manpower planning and succession planning are Crucial for the smooth Functioning and transfer of authority ' Comment'.

(3). Explain with suitable examples the process of Recruitment and selection.

(4). Write note on Performance Appraisal and Rating.

(5). 'Marketing is the lifeblood of any business organization '. In light of this statement, discuss the Nature and scope of Marketing Management.

(6). What do you understand by Product Life cycle? Explain the pricing Strategies to be used in various stages of the PLC.

(7). How is a Marketing Strategy Formulated? Explain the process using suitable examples.

(8). What is Production Management ? What are the various activities involved in Product Management?

(9). Financial Management is a crucial aspect at business operations. Comment and discuss the functions of a Finance Manager.

(10). Write short notes on any Two of the following:

      a) Training & Development

      b) Advertising & Sales Promotion

      c) Marketing Mix

      d) Marketing Information system