NALANDA OPEN UNIVERSITY QUESTION, 2011, Master of Commerce, Part-II, Paper-XIII (International Marketing Management)

NALANDA OPEN UNIVERSITY QUESTION, 2011, Master of Commerce, Part-II, Paper-XIII (International Marketing Management)

                                                                                 2011
                                                                          Full marks: 80
                                                                          Time: 3 hours
                                           Answer any five questions. All questions carry equal marks.

1.  What do you understand by international marketing? How does it differ from indigenous marketing.

2.  What is international market segmentation? Describe the bases of segmentation.

3.  Describe product live cycle.

4. What factors should be considered for promoting international marketing?

5. What do you mean by international marketing of services? Describe its nature and characteristics.

6. Define international marketing planning and explain the functions involved in such planning.

7. What is meant by selection of international market? throw light on the process of selection.

8. Explain the factors affecting pricing.

9. What is international distributions? Describe the types of intermediaries under international distribution.

10. Write short on any Two of the following:-
      (a) Price Quotations
      (b) Product Quality
      (c) Trademark