MBA MAGADH UNIVERSITY QUESTION (2017-2019) Marketing ( Domestic export marketing)

MBA MAGADH UNIVERSITY QUESTION (2017-2019) Marketing ( Domestic export marketing) 

                                                                         Time: 4 hours
                                                                         Full marks: 80
                                                               Answer any five questions.

1. What do you understand by salesmanship? Explain its nature.

2. Distinguish between marketing management and sales management.

3. Focus on new approaches of salesmanship.

4. What do you mean by sales management? describe nature and positioning of sales management.

5. What do you understand by channels of distribution? Elaborate its various types.

6. What do you mean by export marketing ? Explain the significance of export marketing in indian economy.

7. What do you mean by international trade environment? Explain its components.

8. Why export marketing is said as pre-requisite of international trade? Elaborate.

9. What are the objectives and functions of world trade organisation (WTO) ? Explain.

10. Write short note on any two of the following:
       (a) NAFTA
       (b) Selection process of sales personnel
       (c) Sales efforts
       (d) Export promotion