MBA MAGADH UNIVERSITY QUESTION (2017-2019) Marketing (Marketing Research Advertising)

MBA MAGADH UNIVERSITY QUESTION (2017-2019) Marketing (Marketing Research Advertising) 

                                                                         Time: 4 hours
                                                                         Full Marks: 80
                                                                  Answer any five questions.

1. Define marketing research agencies. Explain its merits and demerits.
2. Defining marketing research . Explain the various steps involved in marketing research process.

3. Research without a good report in like body without soul-justify the statement with a imaginary case.

4. Define brand and its importance. Also highlight upon the methods of building brands.

5. Define marketing strategy. what are its objectives and components ? Explain citing relevant examples.

6. What is the impact of advertising on social and economics life. Discuss the ethical issues in advertising with some indian examples.

7. Differentiate between advertising and publicity. Explain the various methods for controlling and disseminating company's publicity.

8. Discuss the functions of advertising agency explaining its organisational structure.

9. Discuss recent trends in online marketing. Also highlight on the strengths and weakness of online advertisements.

10. Write short notes on any two of the following:
       (a) Media selection strategy
       (b) concept testing
       (c) Objectives of advertising
       (d) Motivational Research in advertising 

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