MBA MAGADH UNIVERSITY QUESTION (2017-2019) (Second Semester) Marketing Management

MBA MAGADH UNIVERSITY QUESTION (2017-2019) (Second Semester) Marketing Management

                                                                           2017-2019
                                                                        Time: 4 hours
                                                                       Full Marks: 80
                                            Candidates are required to give their answers in their
                                                          Own words as far as practicable.
                                                          The questions are of equal value.
                                                               Answer any five questions.

1. Define marketing. Discuss the nature and scope of marketing.

2. Describe the role of marketing manager in modern era.

3. What do you mean by 7 'P's of marketing ? Briefly explain.

4. Define consumer behaviour. Explain the various factors affecting consumer behaviour.

5. What is product? Discuss its features and types.

6. What do you understand by channel of distribution? Describe its types in detail.

7. Define sales and promotion. Describe the various forms of sales promotion.

8. "Customer is the king of marketing". Explain it.

9. Write an explanatory notes on global marketing.

10. Write short notes on any two of the following:
      (a) Marketing Environment
      (b) PLC
      (c) Personal Selling
      (d) Strategic marketing