MBA MAGADH UNIVERSITY QUESTION (2016-2018) (Fourth Semester) Business Policy and Strategic Management

MBA MAGADH UNIVERSITY QUESTION (2016-2018) (Fourth Semester) Business Policy and Strategic Management

                                                                          2016-2018
                                                                       Time: 4 hours
                                                                       Full marks: 80
                                            Candidates are required to give their answers in their
                                                         Own words as far as practicable.
                                                         The questions are of equal value.
                                                             Answer any five questions.

1. What do you mean by business policy? Explain the role of business policy in enterprises.

2. Define product. Describe the various types of product.

3. What is sales promotion? Discuss the various techniques of sales promotion.

4. Define customers. Describe the various types of customers.

5. Explain personnel policies of enterprises in detail.

6. What do you understand by capital. Discuss its types and uses.

7. What is organisation. Briefly explain its structure.

8. Define plan. Discuss the various process of execution of plan.

9. Write an explanatory notes on corporate management.

10. Write short notes on any two of the following:
      (a) Budgetary control
      (b) Pricing Policy
      (c) Industrial Relations
      (d) Board of directors